December 2017 

'Tis the season for advertisement developers to get even richer than they already are.  Instead of the average of about twenty minutes of commercials per hour of television, during the holidays businesses pay for 25 minutes or so (probably more on Hallmark and some of the "reality" channels). I've always had my doubts about how well-spent is money for commercials, but this year I'm questioning something else.  Are advertisement developers as brain-dead as they seem in their choices for the music in commercials, or are they slyly giving the finger to brain-dead and out-of-touch businesses?

   I'm not talking about the commercials for "smart phones," for example, that are usually accompanied by strange music that has nothing to do with anything, as far as I can tell.  I'm homing in on the "family stores" (Wal-Mart, Big Lots, Target, etc.), that are regaling us every five minutes with visions of children playing and shopping to pop hits from the '80s and '90s.  Some of them are kind of cute (if you don't think too far ahead in the lyrics):the little girl playing with her new Star Wars light-saber to Pat Benetar's "Hit me with your best shot;" sleepy, contented kids coming home to the tune of "I've had the time of my life;"  or kids in Halloween costumes (yep, "Who are you?" by The Who). Some of the others? Well, how about:

   - the family dancing around the Christmas tree to "Rock and roll all night" (KISS): "You show me everything you've got. You keep on dancin' and the room gets hot."

  - kids and Redbone's "Come and get your love:" "Hell what the matter with your feel right don't you feel right baby. Hell oh ya get it from the mainline all right. I said find it find it come and rub it if you like it yeah. Hell it's your business. If you want some take some, Get it together baby."

  - more kids opening Christmas presents to Donna Summer's "Hot Stuff:" "Wanna share my love with a warm-blooded lover. Wanna bring a wild man back home."

 Gee, is it just me, or are those not quite the messages the "family stores" mean to send?

Maybe they didn't listen to those songs when they were new (the rest of us did), or maybe they just don't care. They're probably all in their plush offices playing Stan Freburg's "Green Christmas" ("Christmas comes but once a year, so you better cash in while the spirit lingers. It's slipping through your fingers, boy. Don't you realize Christmas can be such a monetary job?")

   Their employees, on the other hand, are feeling like the woman in Donna Summer's "She works hard for the money," and getting about the same amount of respect.

Happy Holidays, Capitalism!




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